Community Corner

Does This New Logo Make Mauldin Look Phat?

In a bid to boost its image, city of Mauldin adopts a new look to rebrand itself.

Correction: An earlier version of this story said that the city of Mauldin spent $14,000 creating the city's new logo. It actually contracted to spend no more than $6,500 on the endeavor. The correction is reflected below. Patch regrets the error.

Image is everything.

With that in mind, City Council members this week approved by acclimation a new logo for Mauldin to help the city stand out. 

Simpsonville has its iconic clock tower and a revitalized Main Street; Greenville has its vibrant downtown and Falls Park. Meantime, nearby towns such as Fountain Inn and Travelers Rest have also parlayed their various attributes to help market themselves to residents, tourists and businesses alike.

Nascent and ambitious plans for a proposed "City Center" notwithstanding, Mauldin lacks a coherent city core and historic landmarks to hitch its wagon to, so it has spent the past several months seeking to rebrand itself, with the help of public input and professional help from paid brand consultants Arnett Muldrow & Associates. 

The result is a new, vibrant, colorful and updated logo, which the city spent $6,500 coming up with, and will spend $4,000 over the next fiscal year rolling out on a host of printed materials, and online, and eventually on signage, and other city property as the budget allows.

So what do you think of the new city logo? Let us know in the comments.


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